Xiaoli
Ma
Fashion Marketing graduate (MPS, LIM College)
Marketing work that turns consumer and market insight into brand, campaign, and customer experience decisions.
Dance with Light
September 2020 to September 2021 · Brand and product communication
Print publication
Designed a 40-plus page print publication alongside packaging assets, holding one visual system across a long format.
Promotional posters
Produced an average of three promotional posters a month for brand and product launches.
E-commerce product pages
Built ten product pages with clear visual hierarchy and customer-focused layouts, working with sales and marketing.
Created for Design Shanghai, one of Asia's leading international design events, this newsletter served as both an editorial publication and an extension of the company's exhibition presence, introducing the brand and its products alongside the physical pieces on display at the booth.
Led the newsletter's creative direction and production end to end: editorial design and layout, image research and photographer coordination, and collaboration with a copywriter on the text. Also staffed the booth on-site, representing the company and its work in person.
The Publication
Click the page or use the arrows to read through.Posters
Individual posters designed for the publication series.Marketing Projects
Executive-ready strategy work from the Fashion Marketing MPS
Four projects, each moving from research to an executive recommendation. Open any project for the assignment brief and the full slide deck.